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5 Tips for Better B2B Branding

Think branding only falls in the B2C court? Think again.
In fact, three of the top 10 brands in 2009, as ranked by Interbrand, generate a sizable amount of revenue from their B2B customers: IBM, Microsoft and GE.
As a B2B marketer your brand is your most valuable asset.
B2B branding is less about cool, hip monikers (the [...]

How To Develop Great Content – SESNY

At Online Marketing Blog, content marketing is frequently a hot topic.  And with good reason:  it’s a vital skill for marketers. Not only do we at TopRank Online Marketing see great results implementing content marketing for clients, but the industry as a whole sees it as a clear trend.  Consider the following stats:

6 in [...]

10 Steps to Optimize Your Content Marketing Strategy

SES New York kicked off with an excellent keynote presentation by David Meerman Scott (interview) followed by a panel on Digital Asset Optimization including Mark Knowles, Chris Boggs and myself. Richard Zwicky moderated.
The rising importance of optimizing one’s digital assets came out of Google and other search engines’ decision to start including information and file [...]

5 Tips To Optimize Press Releases For Search From PRWeb – SESNY

TopRank Online Marketing has been working with PRWeb providing SEO consulting services for nearly one year. PRWeb was founded in 1997 to help small businesses and communications professionals leverage the web to share their news directly with the public. As part of this process PRWeb lead the way for the “direct-to-consumer” press release, enabling [...]

How to Become a Link Magnet – SES NY 2010

Links are the lifeblood of the web.  Without fresh links, your website has no authority in the engines or consistent referral traffic.  Some companies and individuals appear to attract links without really trying.  Others struggle and never break through to the point of building links at increasing velocity.
We’ve shared plenty of linkbuilding tactics at Online [...]

SESNY Keynote Interview: David Meerman Scott

David Meerman Scott is a best-selling author and popular keynote speaker on the topics of viral and online marketing as well as the convergence of web marketing, digital media and online PR. One of his most popular books, The New Rules of Marketing and PR: How to use news releases, blogs, viral marketing and online [...]