Think branding only falls in the B2C court? Think again.
In fact, three of the top 10 brands in 2009, as ranked by Interbrand, generate a sizable amount of revenue from their B2B customers: IBM, Microsoft and GE.
As a B2B marketer your brand is your most valuable asset.
B2B branding is less about cool, hip monikers (the [...] http://bit.ly/aewG3D