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5 Sure Fire Tactics to Promote a Business Blog

Relevant, Consistently Updated Content + Flawless Technical Functionality & User Experience = Perfect Blog Launch
What’s missing from the equation above? You guessed it: blog promotion.
Creating a glitch-free blog with informative content means next to nothing without attracting readers.
Start promoting your blog today with these five effective tips:

1. Involve influential industry bloggers.
By linking to [...] http://bit.ly/amZSGW

OMS10 B2B Marketing Case Study: Marketo

Our agency TopRank Marketing has been working with Marketo providing SEO, content and blog marketing consulting services for about 2 years. I finally had the opportunity to meet Marketing VP Jon Miller in person today prior to his presentation at Online Marketing Summit: Marketo’s Secret Sauce for Demand Generation.
Marketo is one of the fastest growing software [...] http://bit.ly/ciagNJ

How Journalists Use Search & Social Media

TopRank ran a survey of journalists, reporters and editors on their use of search and social media in 2008. We found 91% use search engines like Google to do their job. 64% use social networks.  Published in Jan 2010, a George Washington University and Cision survey of journalists reports 89% use blogs and 65% use social [...] http://bit.ly/ajJ2Li

15 Social Media Answers From OMS10

Online Marketing Summit 2010 in San Diego is host to a smorgasboard of internet marketing topics and this afternoon I am priveledged to participate on a panel about Social Media. Panelists include:


Chris Baggott, CEO, Compendium Blogware
Lee Odden, CEO, TopRank Online Marketing
Michael Senger, CEO & Founder, StoneMass
Caitlin McCabe, Founder, WhiteLabel Marketing
Ben Hanna, VP Marketing, Business.com


That’s a [...] http://bit.ly/bN6mNz

Small Business Tips For Reporting Web Metrics

[Last week, we shared some web analytics basics for small businesses or web site owners new to tracking website visitor data. Building on that, this post explores what you should do next to report that data.]
It’s an exciting time to be a small business owner or communications professional. Why? We’ve never had [...] http://bit.ly/aHy7lM

Brandividualism: Dilema or Opportunity?

Many business owners and managers are perplexed by the social web. The effect of customer participation with social media on brands is undeniable. The effect of employee participation with social media can be a bit of a quandary.  The range of acceptance for social web activity runs the gamut from IT blocking all internet connections to [...] http://bit.ly/bLKxTn